Hotel Management International Publication
by admin on Sunday, November 6th, 2005 | Comments Off
Global Hospitality Spotlight- Ed Fuller of Marriott International
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Introduction to Hospitality (5th Edition) $45.00 Tomorrow’s managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospi… |
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Marketing for Hospitality & Tourism (5th Edition) $79.04 THE most widely used Hospitality marketing bookâthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlight… |
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Marketing for Hospitality and Tourism $9.85 Editorial Reviews Product Description This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today’s … |