Hotel Management Questionnaire
by admin on Friday, October 1st, 2010 | Comments Off
Hotel and Tourism Management Institute (HTMi)
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The Business of Resort Management $58.45 How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these… |
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A Primer for Integrated Marketing Communications $25.00 This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The t… |
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Marketing and Management Sciences: Proceedings of the International Conference on ICMMS 2008 $155.89 This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalizatio… |