Hotel Management Studies In Malaysia

KDU College


THE IMPACT OF ORGANIZATIONAL CULTURE ON INTERNAL SERVICE QUALITY: A case Study of Three Hotels in Malaysia


THE IMPACT OF ORGANIZATIONAL CULTURE ON INTERNAL SERVICE QUALITY: A case Study of Three Hotels in Malaysia


$100.83


Organizational culture has been a long-standing area of research in more traditional business management research, however to-date few, if any, studies have attempted to consider how employees are servicing each other within an organization’s own cultural environment. In an innovative attempt to link organizational culture (OC) to internal service quality (ISQ), this work develops a case st…