How To Find Your Next $140 Million (fastcompany)

I recently spent the day with author Andrea Kates, who was challenged to
connect the relevance of the working philosophy found in her best-selling
book, Find Your Next, with real solutions that can help move businesses
forward.

Working with the executive team of a national restaurant chain on this
particular day, Kates asked herself, “Which single metric could they focus on
to yield the most growth for the company?”

Her conclusion was that of all the metrics and contributing factors, it all
boiled down to a dogged pursuit of increasing guest frequency. She learned
that an increase of one visit per year per guest would lead to more than $140
million in revenue. Kates’s analysis convinced her that “increasing guest
frequency by one visit per year” could become a rallying cry for operators
throughout the country, with initiatives designed to move that needle over the
next 12 months.

What I thought was most interesting was her ability to zero in on the one
insight amongst the many over the two days that could galvanize their entire
team.

**Leaders who drive transformation need to measure what matters most.**

If you were able to focus the attention and efforts of …

fastcompany

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